Mitesh Mehta takes AVP role in SonyLIV sports pricing
SonyLIV has promoted Mitesh Mehta to the position of Associate Vice President – Sports Pricing & Strategy. This elevation strengthens the leadership team within the company's sports division.
Key Takeaways
- Mitesh Mehta was promoted to Associate Vice President – Sports Pricing & Strategy at SonyLIV.
- The role sits inside SonyLIV’s sports division, which the company says is being strengthened.
- IndianBroadcastingWorld reported the elevation on May 30, 2026.
Why It Matters
SonyLIV’s promotion of Mitesh Mehta adds a named executive to sports pricing and strategy, signaling tighter leadership around one of the platform’s key content verticals. For a streaming service, pricing decisions and sports strategy are tightly linked, so this is a meaningful internal move even without operational details. The only concrete signal to watch next is whether SonyLIV follows this appointment with any changes in sports pricing, packaging, or rights-related messaging tied to Mehta’s expanded remit.
Read full article at indianbroadcastingworld.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source