Sony and Nevion launch integrated live media transport for IP networks

The solution marks a move toward unifying the fragmented live contribution stack by combining Sony’s hardware weight with Nevion’s software-defined networking. For the market, this reduces the integration friction typically found when bridging remote venues to central hubs or cloud environments. As sports rights holders shift away from rigid SDI setups, this integrated approach speeds up the adoption of 'best-of-breed' IP workflows that can scale without heavy per-event infrastructure investments. Watch for VideoIPath’s upcoming API expansions, which will signal how deeply Sony intends to support third-party interop in increasingly hybrid production environments.

The rollout follows Sony and Nevion’s broader push into what they call the 'Networked Live' ecosystem, aimed at decentralizing production resources across locations. At IBC 2024 and 2025, Sony demonstrated the evolution of VideoIPath, including a 'no-code' Panel app that allows operators to design custom control interfaces via a drag-and-drop web GUI. These updates align with recent trial milestones, such as a July 2025 test with BT and SailGP that utilized 5G network slicing for low-latency Full HD roaming camera feeds, according to Sony Europe reporting in September 2025.

Competitively, the market for software-defined media transport is intensifying as hardware-centric legacy systems reach their limits for 4K and UHD delivery. Per Research and Markets, the broadcast and media technology market is projected to reach nearly $110 billion by 2030, driven by this transition to fully IP-based systems. Rivals like Grass Valley and EVS are similarly pivoting; per TV Technology in March 2026, the industry is navigating a 'hybrid inflection point' where SMPTE ST 2110 and SRT standards are now stable enough to serve as the backbone for Tier 1 international sports production.

Furthermore, the integration of hardware-accelerated SRT within Nevion’s Virtuoso platform enables broadcasters to use the public internet as a viable backup or primary transport path for cloud contribution. This reflects a wider trend toward 'ground-to-cloud-to-ground' (GCCG) transport, which was a core focus of Sony’s NAB 2025 showcase. According to industry analyst reports from May 2026, these advancements in JPEG XS and SRT compression are successfully reducing the significant bandwidth and energy costs traditionally associated with high-end remote production.