Snapchat adds AI chat ads inside Sponsored Snaps
Snapchat has introduced AI Sponsored Snaps, a new advertising format that allows for conversational ads within chat interfaces. This development enables marketers to engage users through interactive, AI-driven conversations. The feature integrates artificial intelligence to facilitate these sponsored chat experiences.
Key Takeaways
- AI Sponsored Snaps is a new Snapchat ad format built for chat-based conversations.
- The ads appear inside chat, rather than in a standard feed or story placement.
- Snapchat says the format uses AI to support interactive sponsored conversations.
- The article positions the launch as a tool for marketers and engagement strategies.
Why It Matters
Snapchat is bringing ad inventory into its chat interface, giving marketers a new placement built around conversational interactions rather than passive display. That matters because it ties monetization directly to where users already communicate, while also adding another AI-enabled ad format to the platform. For the broader streaming and social video ad stack, it shows how chat surfaces are being folded into ad products, not just feeds and stories. Watch for how Snapchat describes advertiser adoption and whether it provides any usage or engagement data for AI Sponsored Snaps.
Read full article at contentgrip.com
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