45% of UK podcast listeners now watch on smart TVs
A Signal Hill study found that 45% of monthly podcast consumers in the UK now watch podcasts on smart TVs, surpassing computers to become the second most used screen for this activity. This UK adoption rate for video podcasts on smart TVs is significantly higher than in the US (62%) and Canada.
Key Takeaways
- Signal Hill found 45% of UK monthly podcast consumers watch podcasts on smart TVs.
- Smart TVs have overtaken computers as Britain’s second podcast screen.
- 84% of UK monthly podcast consumers already watch video podcasts.
- Signal Hill says the UK’s video podcast viewing rate is higher than the US at 62% and Canada at 62%.
Why It Matters
Smart TVs are now a major podcast viewing screen in the UK, with 45% of monthly podcast consumers using them and 84% already watching video podcasts. That shifts podcast consumption further into the living room, where TV interfaces and app distribution matter more. The Signal Hill data also shows the UK ahead of the US and Canada on video podcast viewing, with both at 62%. The key number to watch next is whether smart TV use continues to rise beyond 45% as more monthly consumers adopt video formats.
Read full article at ppc.land
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