Sinowell has launched a new bi-directional converter supporting 12G SDI to ST 2110 IP conversion. This device features five video capture and output channels, processing 4K60 10-bit video over a 40Gb ethernet port for live IP broadcast production. It complies with various SMPTE standards, including ST 2110-20/30/40, and offers ultra-low signal conversion latency.
The introduction of Sinowell's 40GbE bi-directional converter expands options for broadcasters transitioning from SDI to IP workflows with high-bandwidth 4K video. Its multi-channel 12G-SDI and ST 2110 support, combined with low latency, facilitates hybrid production environments and enables real-time 4K processing. As the industry continues to adopt IP for live production, the availability of specialized conversion hardware like this reduces integration complexity. Watch for uptake in live sports and event production, where 4K fidelity and low latency are critical demands.
The trend towards IP-based video infrastructure, particularly SMPTE ST 2110, continues to drive product development across the industry. Just prior to this announcement, AJA Video Systems unveiled its BRIDGE LIVE IP, a bi-directional ST 2110 converter, and an update to its IP25-R Mini-Converter with enhanced 12G-SDI to ST 2110 conversion capabilities (per Broadcast Beat, April 2026). Matrox Video also launched its Convert IP Quad encoder in May 2026, a 1U appliance for ST 2110 and 12G-SDI production environments, featuring low-latency JPEG XS encoding at 200 Mbps per channel (as reported by Broadcast Beat). Blackmagic Design similarly introduced new 2110 IP Converters in May 2026, offering both mini and rackmount models that support Ultra HD over 10G Ethernet, providing a lower-cost option for integrating existing SDI equipment into 2110 IP systems (per USTimes). These concurrent product launches from various manufacturers underscore the growing market demand for interoperable solutions that ease the migration to and operation within ST 2110 IP broadcast ecosystems.
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