SIIA backs SECURE Data Act for unified national privacy standard
SIIA and a coalition of technology organizations are supporting H.R. 8413, the SECURE Data Act, which aims to establish a unified national privacy framework in the United States. This federal standard is intended to replace the existing patchwork of state privacy laws, reducing compliance complexities for businesses, including those in the streaming sector. The coalition believes this approach will foster both consumer privacy protections and continued innovation.
Key Takeaways
- SIIA, alongside other technology organizations, formally supports H.R. 8413, the SECURE Data Act.
- The Act's primary goal is to create a unified federal privacy standard in the U.S.
- Proponents argue a national standard would replace the current 'patchwork' of state privacy laws, easing compliance for businesses.
- The coalition emphasized that the Act provides 'meaningful consumer privacy protections' while fostering innovation.
Why It Matters
A national privacy framework could significantly streamline data compliance for streaming companies currently navigating multiple state-level regulations. This shift aims to reduce operational complexity and legal risk, potentially freeing up resources for product development and market expansion. The ongoing debate around federal vs. state privacy control will determine the ease with which streaming platforms can operate and innovate across the U.S. Watch for further legislative developments and pushback from states concerned about preemption of their existing privacy protections.
Additional Context
The SECURE Data Act (H.R. 8413) was introduced in April 2026 by U.S. Rep. John Joyce (R-Penn.) and had its first hearing before the House Energy and Commerce Committee's Subcommittee on Commerce, Manufacturing, and Trade on June 3, 2026 (IAPP, June 2026). The bill, crafted without bipartisan support and lacking a Senate companion, proposes strong preemption language over existing state comprehensive and sectoral privacy laws, including California's CCPA and Illinois's Biometric Information Privacy Act (IAPP, May 2026). While supporters, including the Business Software Alliance and Kentucky Chamber of Commerce, tout the benefits of a single national standard for businesses, particularly small ones facing compliance challenges across 22 state laws, critics argue the bill would weaken consumer protections. The Electronic Privacy Information Center (EPIC) and many Democrats on the subcommittee contend the SECURE Data Act is "weaker than the weakest state law," lacking provisions like a data minimization standard or a private right of action for consumers (StateScoop, June 2026). The California Privacy Protection Agency, alongside a coalition of 18 state attorneys general, also opposes the legislation, stating it would set privacy rights back (IAPP, June 2026).
Read full article at siia.net
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