Shure takes minority stake in Edge Sound Research
Shure has made a minority investment in Edge Sound Research, a start-up company focused on developing experiential audio technologies. Edge Sound Research, founded in 2019 by University of California, Riverside students Ethan Castro and Valtteri Salomaki, aims to redefine how audiences consume sound.
Key Takeaways
- Shure is now a minority investor in Edge Sound Research, an experiential audio start-up.
- Edge Sound Research was founded in 2019 by University of California, Riverside students Ethan Castro and Valtteri Salomaki.
- The company focuses on experiential audio technologies that aim to redefine how audiences consume sound.
- Founder Ethan Castro said his hard-of-hearing experience influenced the start-up’s direction.
Why It Matters
Shure’s minority investment gives Edge Sound Research a validation point from an established audio brand, while leaving the start-up independent. For the streaming and live-events ecosystem, the deal signals continued interest in audio tools designed to change how fans experience sound rather than just how they hear it. The only concrete follow-up here is whether Edge Sound Research’s experiential audio technology moves from concept into wider deployment beyond its 2019 founding team and research roots.
Read full article at svgeurope.org
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