Screencore accelerates APAC expansion to capture surging CTV programmatic demand

Screencore’s move signals a shift toward high-integrity, automated infrastructure in the fragmented APAC market. As the region becomes the largest global ad tech market—projected to reach $416 billion by 2030—the demand for transparent supply chains is outstripping basic reach. For the streaming ecosystem, this expansion provides publishers with sophisticated yield optimization tools to compete with dominant social platforms. The immediate implication is a flight to quality; advertisers are now prioritizing platforms that can guarantee 95%+ viewability amidst rising concerns over AI-generated low-quality inventory. Watch for Screencore’s specific integration deals with regional FAST services and gaming platforms following the ChinaJoy summit to measure execution speed.

The APAC digital advertising market is experiencing a significant structural shift toward automated buying. According to reports from The Business Research Company in July 2026, the region's ad tech sector is growing at an 11% CAGR, fueled by the rapid expansion of digital consumption in emerging economies. This growth is increasingly concentrated in programmatic channels; per eMarketer and IAB data from early 2026, programmatic now accounts for approximately 90% of global display ad budgets. In China specifically, CTV ad spending is projected to reach $3.47 billion in 2026, reflecting an 11.5% year-over-year increase, as viewers continue to migrate from linear broadcast to on-demand streaming services.

This expansion follows a broader industry trend toward supply path optimization (SPO) and the consolidation of tech stacks. Research from Basis in June 2026 highlighted that 40% of agency professionals are currently managing campaigns across 10 or more tools, creating a push for unified platforms that can reduce programmatic waste. Screencore’s focus on high-integrity auctions at ChinaJoy 2026—Asia's largest digital entertainment expo, which attracted over 410,000 attendees in previous years per PG Connects—places them at the intersection of gaming and streaming video. As CTV increasingly adopts interactive and shoppable ad formats, the capability to process high-volume bid requests while maintaining privacy standards has become the primary competitive differentiator for global infrastructure providers.