Saudi Arabia splits synthetic media into beneficial, malicious categories
Saudi Arabia has introduced new guidelines for the regulation of deepfakes, classifying them into beneficial and malicious categories. The framework also includes safeguards for high-risk applications of synthetic media.
Key Takeaways
- The framework separates synthetic media into two buckets: beneficial and malicious.
- It proposes safeguards for high-risk use cases involving synthetic media.
- The article frames the policy as regulation for deepfakes and other synthetic media, not just one specific product or platform.
Why It Matters
Saudi Arabia is moving from a broad deepfake label to a category-based framework, with explicit treatment of beneficial versus malicious synthetic media. For streaming and video teams, that matters because the policy focuses on AI-generated video use cases and adds safeguards for high-risk applications. The article does not name enforcement rules, but the structure suggests regulators are trying to distinguish acceptable uses from harmful ones. What to watch next: any published definitions of “high-risk” synthetic media and the specific safeguards attached to those cases.
Read full article at mitsloanme.com
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