Santachi launches H3 Pro panoramic PTZ camera for professional production

The launch of the H3 Pro coincides with a significant expansion of the PTZ hardware market, which is projected to grow specifically in the Asia-Pacific region as urbanization drives demand for sophisticated monitoring and broadcasting solutions. Per 24marketreports in early June 2026, many manufacturers are prioritizing 'sensor fusion' techniques to improve tracking accuracy, even as the global automatic viewfinder PTZ market is estimated to reach $1.13 billion by 2034. This growth is being met by increased competition from tier-one players like Sony, which introduced the compact SRG-AS10 4K 60p PTZ in June 2026 featuring AI-supported auto-framing and high-resolution STARVIS sensors.

At the same time, the transition to IP-based video production has fueled a surge in native NDI support across the category. In September 2025, Telycam announced that its entire professional PTZ lineup would include built-in NDI HX support as a standard feature, while Panasonic began offering free firmware updates for its legacy 4K integrated cameras to activate NDI capabilities per official announcements in late 2024. These moves indicate that connectivity and automation are now as critical as optics for the latest generation of production cameras. Industry analysts from Research and Markets indicate that deployment of AI-based hardware is a primary driver pushing the broader video surveillance and production market toward a projected $34.22 billion by 2034, highlighting the commercial shift toward high-resolution, intelligent edge devices like the H3 Pro.