Samsung pitches AI TVs with World Cup trade-in incentives
Samsung is launching a promotional campaign in South Korea for its AI TV lineup, leveraging the upcoming FIFA World Cup 2026. The promotion includes trade-in incentives and cash-back offers to drive sales of its AI-enabled televisions.
Key Takeaways
- Samsung is running the promotion in South Korea.
- The campaign targets its AI TV lineup.
- Offers include trade-in incentives and cash-back.
- Samsung is tying the push to FIFA World Cup 2026.
Why It Matters
Samsung is using a major sports event to sell AI-enabled TVs, not just the hardware itself. The immediate play is straightforward: trade-in perks and cash-back offers are meant to move buyers during the World Cup lead-up in South Korea. For the broader video ecosystem, the move shows how TV makers are still bundling content-adjacent features and event marketing into device sales. What to watch next is whether Samsung discloses any lift in AI TV sales tied to the promotion, especially once World Cup 2026 gets closer.
Read full article at qoo10.co.id
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