Samsung is expanding its market dominance in New Zealand's TV and soundbar sector into 2026. The company is targeting households with larger televisions that incorporate AI-powered features.
Samsung’s New Zealand launch signals that larger, AI-powered TVs are now part of its core pitch, not just a premium add-on. That matters because the company is pairing its 20-year TV leadership in the market with soundbar dominance, suggesting a bundled home-entertainment strategy. For streaming and video device makers, the relevant signal is whether Samsung keeps centering AI features in its 2026 TV lineup and how prominently it pairs those sets with soundbars in New Zealand.
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