Samsung extends New Zealand TV dominance with larger AI sets
Samsung is expanding its market dominance in New Zealand's TV and soundbar sector into 2026. The company is targeting households with larger televisions that incorporate AI-powered features.
Key Takeaways
- Samsung says it has been the top TV brand in New Zealand for 20 years.
- The 2026 launch focuses on larger televisions for New Zealand households.
- The new sets include AI-powered features.
- Samsung is also extending its soundbar dominance in New Zealand.
Why It Matters
Samsung’s New Zealand launch signals that larger, AI-powered TVs are now part of its core pitch, not just a premium add-on. That matters because the company is pairing its 20-year TV leadership in the market with soundbar dominance, suggesting a bundled home-entertainment strategy. For streaming and video device makers, the relevant signal is whether Samsung keeps centering AI features in its 2026 TV lineup and how prominently it pairs those sets with soundbars in New Zealand.
Read full article at futurefive.co.nz
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