Sabio’s household graph reaches 97% of UK streaming viewers

Sabio is targeting a core infrastructure gap in UK streaming ad delivery: household-level identity across 97% of the total streaming audience. That matters because addressable TV depends on matching ads to households, not just devices. The launch positions Sabio around measurement and targeting infrastructure rather than content or distribution, which keeps it in the ad-tech layer of the streaming stack. The key signal to watch is whether Sabio publishes any advertiser adoption or implementation details for the Real-Time Household Graph beyond the initial UK coverage claim.