Sabio brings Household Graph targeting to UK advertisers
Sabio, an advertising technology and data company focused on CTV, has introduced its new Household Graph solution in the UK. This offering aims to provide scaled data solutions for advertisers targeting households.
Key Takeaways
- Sabio launched its Household Graph solution in the UK.
- The product is described as a scaled data solution for advertisers targeting households.
- Sabio is a CTV-first advertising technology and data company.
Why It Matters
Sabio’s UK launch adds another household-level data product to the CTV ad stack, with the immediate focus on helping advertisers target households rather than individual viewers. The move fits Sabio’s positioning as a CTV-first ad tech and data company, and it extends that approach into the UK market. For StreamingMeme readers, the key signal is whether Sabio provides more detail on Household Graph coverage and advertiser adoption in the UK.
Read full article at advanced-television.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source