Roku says its streaming footprint has passed 100 million households

Roku’s 100 million-household figure gives the market a fresh, company-supplied read on its reach after it stopped regularly disclosing installed-base numbers. For streaming operators, device makers, and ad buyers, the key point is not just scale but the fact that Roku is again willing to anchor its footprint to a specific household count. What to watch next: whether Roku provides any additional breakdowns tied to that 100 million figure, since the article does not include them.