Roku, BBC, ITV and STV build World Cup hub on devices
Roku is collaborating with UK broadcasters BBC, ITV, and STV to create a centralized hub on Roku devices for the FIFA World Cup. This hub will feature live matches, highlights, and related content, providing a unified access point for viewers.
Key Takeaways
- Roku’s hub will gather live FIFA World Cup matches, highlights and related content in one place.
- BBC, ITV and STV are all part of the UK broadcaster collaboration.
- The experience is being built for Roku devices as a centralized hub.
- The article frames the effort as a simple, centralised access point for viewers.
Why It Matters
Roku is turning a major live sports event into a single destination on its devices, making World Cup discovery and access more straightforward for UK viewers. The move also shows how streaming platforms and broadcasters can package rights they already hold into a unified interface rather than separate apps or feeds. For StreamingMeme readers, the key signal is whether Roku expands this kind of centralized hub model beyond the FIFA World Cup or keeps it as a one-off event experience.
Read full article at tvbeurope.com
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