Roku Reaches 80M Active Accounts; Apple TV Tops 50M Global Users
This article compares Apple TV and Roku, highlighting their user bases, features, and target audiences. Roku has grown to 80 million active accounts, while Apple TV has an estimated 50 million global users, with the article contrasting their hardware, ecosystems, pricing, and streaming capabilities.
Key Takeaways
- Roku hit 80 million active accounts globally by Q1 2024, with growth of nearly 20 million users in two years.
- Apple TV, the hardware device, has sold 25 million units since 2007 and has around 50 million global users.
- Apple TV+ (the streaming service) has an estimated 25 million paid subscribers as of February 2024.
- Roku devices, starting around $30 for Express models, generally offer a wider range of connectivity options and broader TV compatibility.
- Apple TV 4K models, featuring an A15 Bionic processor and up to 128GB of storage, start at $130 and integrate with the Apple ecosystem.
Why It Matters
The streaming device market remains competitive, with Roku leveraging its affordability and broad platform support to build a significant user base. Apple continues to cater to its ecosystem, providing deeper integration and higher-end hardware at a premium. Both strategies demonstrate distinct paths to securing viewing hours in a fragmented landscape. As competition for connected TV screens intensifies, watch for further divergence in how these platforms monetize their users and integrate with other services beyond content streaming, particularly in areas like smart home control or advertising models.
Read full article at vplayed.com
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