ROI TV moves FAST operations to VideoElephant’s managed services
ROI TV has transferred its FAST channel operations to VideoElephant's managed services. This move is intended to expand ROI TV's reach and revenue potential across various streaming platforms and connected TV environments.
Key Takeaways
- ROI TV transferred its FAST channel operations to VideoElephant’s managed services.
- The move is intended to expand ROI TV’s reach across streaming platforms and connected TV environments.
- The deal is also meant to increase ROI TV’s revenue potential.
- ROI TV carries more than 20 channels.
Why It Matters
ROI TV is outsourcing the operational side of its FAST business rather than running it entirely in-house, which can matter for how quickly channels are managed across platforms and CTV environments. VideoElephant now sits in the middle of that workflow, giving the company a larger role in the FAST distribution stack. The article frames the move around reach and revenue potential, not a new channel launch or content expansion. Watch for whether ROI TV’s more than 20 channels show up more broadly across streaming platforms after the transition.
Read full article at msn.com
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