Gracenote says sports is now core to SVoD catalogues
Research from Gracenote, Nielsen's content intelligence unit, indicates that sports content is rapidly becoming a fundamental component of SVoD service offerings. This analysis highlights a significant trend in SVoD catalog development.
Key Takeaways
- Gracenote, Nielsen’s content intelligence unit, released the analysis on SVoD catalogues.
- The research says sports has become a foundational part of the SVoD content mix.
- The trend is described as a rapid shift in SVoD catalogue development.
- The article frames the change as a broad content-mix development, not a single-service move.
Why It Matters
For SVoD operators, the immediate signal is that sports is no longer being treated as a peripheral catalogue category; Gracenote says it has become foundational in the content mix. That matters because catalogue composition is a core strategic input for subscription services, especially as they shape acquisition and retention. The broader ecosystem implication is that content intelligence vendors like Gracenote are tracking sports as a standard part of SVoD planning. The next data point to watch is whether future Gracenote analysis breaks out which services, regions, or sports formats are driving the shift.
Read full article at advanced-television.com
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