'Ramayana' Producer Rejects Record $84M Streaming Offer, Seeks $120M
According to a report, producer Namit Malhotra has rejected a Rs 700 crore (~$84M USD) offer from an unnamed OTT platform for the combined digital rights to the upcoming two-part film 'Ramayana'. Malhotra is reportedly seeking at least Rs 1000 crore (~$120M USD) for the rights. This strategy involves holding back the streaming rights in anticipation of the film's theatrical success justifying a higher valuation.
Key Takeaways
- An unnamed OTT platform offered Rs 700 crore (~$84M) for the combined digital rights, reportedly the highest ever for an Indian film.
- Producer Namit Malhotra rejected the offer, seeking at least Rs 1000 crore (~$120M) for the streaming rights to both parts.
- The strategy involves withholding digital rights to capitalize on theatrical success, with one option being to sell the rights to Part 1 only after its release.
- The film, with a reported combined budget of Rs 4000 crore, is slated for release in two parts in Diwali 2026 and 2027.
Why It Matters
This rejection of a record ~$84M offer signals a producer's strategic bet on theatrical performance to maximize content valuation, pushing back on pre-selling major assets to streamers. For global platforms operating in India, this raises the ceiling for acquiring premium local tentpoles, forcing a choice between unprecedented spending later or being shut out. The key signal to watch is if the rights for 'Ramayana: Part 1' are sold separately after its theatrical run, which will indicate how box office results are directly impacting streamer valuations.
Read full article at msn.com
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