Qencode Joins AOMedia, Accelerates AV1-to-AV2 Adoption
Qencode has joined the Alliance for Open Media (AOMedia) as a Promoter-level member, contributing its video encoding, streaming, and storage expertise to the Video Codec Working Group responsible for AV1 and AV2. The article highlights AV1’s growing adoption, AV2’s draft status with a full release expected later in the year, and Qencode’s focus on practical deployment and interoperability for next-generation video codecs. AOMedia, backed by major tech and streaming companies, positions this collaboration as part of broader efforts to advance open, royalty-free video standards for internet delivery.
Key Takeaways
- Qencode joins AOMedia at Promoter level, contributing hands-on encoding, streaming and storage expertise to the Video Codec Working Group.
- AV1 is at commercial scale; AV2 is in draft with a full release expected later this year — Qencode will focus on real-world interoperability.
- Qencode’s API-first, cloud-native tooling targets easier AV1/AV2 deployment for live, multi-bitrate and HDR workflows, lowering operational friction.
- Smaller platforms and dev teams could see faster adoption and lower costs; encoder, CDN, and silicon vendors face pressure to align toolchains.
Why It Matters
Qencode’s promoter-level entry matters because it shifts AOMedia from specification toward real-world rollouts. As AV1 has reached commercial scale and AV2 approaches finalization, having a cloud-native, API-first encoding/storage vendor in the Video Codec Working Group shortens the path from spec to interoperable deployments—especially for live, multi-bitrate and HDR workflows. That reduces capex/opex for smaller platforms, pressures encoder and CDN vendors to deliver compatible toolchains, and accelerates hardware/software ecosystem alignment ahead of AV2’s full release. For investors and strategists, this is a practical nudge that next-gen codecs are moving from lab milestones to production economics.
Read full article at businesswire.com
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