Pyramedia Launches New CG Studio for Virtual Production Sets, AR Graphics

The launch of Pyramedia's CG studio signifies continued investment in virtual production, particularly for live broadcast environments. This expansion reflects broader industry trends towards enhanced visual storytelling and operational efficiency through integrated virtual and augmented reality. Companies should monitor the adoption rate and technical maturity of these solutions, as they indicate future demands for infrastructure and talent in broadcast production workflows.

The trend towards virtual production in live broadcasting, as seen with Pyramedia, is a significant topic in 2026. wTVision, a key technology provider in this space, recently created immersive virtual studio environments for DAZN Italy to enhance live sports storytelling, particularly for Serie A and the FIFA World Cup 2026 (SVG Europe, June 2026). This project leveraged Unreal-based virtual studio design and integrated technologies like R³ Engine and wVSet for photorealism and operational precision.

The broader industry is witnessing a "step deletion" approach in virtual production, aiming to eliminate pipeline stages and accelerate concept-to-production workflows (TVBEurope, 2026). This reflects a drive towards efficiency, with facilities in Europe investing in both physical stages and data infrastructure for real-time optimization of ICVFX workflows. Local deployment of virtual production tools is also gaining importance due to cloud costs, data sovereignty concerns, and the need for low-latency real-time decisions (TVBEurope, 2026). The virtual production market is projected to grow from $3.3 billion in 2026 to $6.5 billion by 2030 (Global Market Insights Inc., per Garden Studios, 2026), driven by time efficiency and increased industry experience among technical crews.