Pubstack to Detail SSP Throttling's Revenue Impact on Publishers

SSP throttling represents a hidden but significant source of lost revenue for publishers, often overlooked due to its invisible nature within programmatic supply chains. This event highlights a growing industry concern where increased bid request volume or SSP partnerships do not resolve the core problem, impacting media owners' yield optimization efforts. The focus on practical solutions like supply shaping and structured inventory points to an evolving need for publishers to exert greater control over their ad supply. Moving forward, observe publisher adoption rates of these strategies and their reported impact on programmatic CPMs and fill rates.