Pubstack to Detail SSP Throttling's Revenue Impact on Publishers
Pubstack announced a free live webinar on June 16th titled "Why Buyers Ignore Most Publisher Inventory: The Hidden Impact of SSP Throttling" to discuss how SSP throttling causes revenue loss for publishers. The session will cover why high-value inventory is eliminated before reaching the auction and practical solutions around supply-side signals and shaping. Loïc Sfiligoï (co-founder and CSO) and Federico Benincasa (CPO) will lead the 45-minute discussion.
Key Takeaways
- Pubstack's webinar, "Why Buyers Ignore Most Publisher Inventory," addresses SSP throttling on June 16th at 3:00 PM CET.
- The session will detail how SSP throttling causes revenue loss by eliminating high-value inventory before it reaches the auction.
- Presenters will include Pubstack co-founder and CSO Loïc Sfiligoï and CPO Federico Benincasa.
- Discussion points include practical solutions for publishers around supply-side signals, supply shaping, and structured inventory.
Why It Matters
SSP throttling represents a hidden but significant source of lost revenue for publishers, often overlooked due to its invisible nature within programmatic supply chains. This event highlights a growing industry concern where increased bid request volume or SSP partnerships do not resolve the core problem, impacting media owners' yield optimization efforts. The focus on practical solutions like supply shaping and structured inventory points to an evolving need for publishers to exert greater control over their ad supply. Moving forward, observe publisher adoption rates of these strategies and their reported impact on programmatic CPMs and fill rates.
Read full article at exchangewire.com
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