Prodys prioritizes H.265 and Brave protocol for remote broadcast efficiency

The shift toward H.265 in hardware encoders reflects the industry’s need to balance high-resolution delivery with rising data costs and bandwidth constraints in remote production. While H.264 provides near-universal compatibility, H.265's adoption is critical for 4K workflows and cellular-bonding high-definition links where bits are at a premium. By integrating proprietary protocols like Brave alongside open standards like SRT, equipment manufacturers are attempting to solve the 'first-mile' reliability gap on unmanaged networks. For the broader ecosystem, this signals a consolidation around HEVC for professional contribution even as newer codecs like VVC face slower hardware penetration. Watch for 4G/5G encoder benchmarks to determine if proprietary transport layers can outperform standard SRT in high-jitter environments.

The emphasis on H.264 and H.265 comes as the broader industry faces a complex transition toward next-generation codecs. According to reports from Streaming Media in March 2025, H.264 remains the effectively universal standard with over 80% production deployment, while HEVC has reached roughly 65%. While newer standards like AV1 and VVC promise greater efficiency, independent publishers have been slow to adopt them due to a lack of mature hardware decode support and, in the case of VVC, significant licensing headwinds affecting nearly 44% of potential implementers.

Simultaneously, the Secure Reliable Transport (SRT) protocol has solidified its position as the baseline for live contribution. Per Yuzzit in early 2026, SRT is now considered the industry benchmark for low-latency video streaming, particularly for its ability to handle packet loss and jitter on unpredictable networks. This evolution has forced hardware manufacturers like Prodys to ensure their proprietary solutions, such as the Brave protocol, can interoperate with the SRT Alliance ecosystem to maintain relevance in heterogeneous workflows.

Sector-wide data from Business Research Insights in April 2026 indicates that broadcast applications still dominate the video codec market with a 46% share. This dominance is driving a 64% increase in the integration of AI-based encoding solutions meant to optimize these legacy codecs without breaking hardware compatibility. As 4K content consumption hits 47% globally, the pressure on contribution-side hardware to maximize every bit of mobile bandwidth has never been higher.