Prodys details H.264/H.265 strategy alongside proprietary Brave delivery protocol

This move reinforces the shift toward hybrid contribution stacks where proprietary protocols like Brave operate alongside interoperable standards like SRT to solve the 'first-mile' stability problem. For broadcasters navigating the transition from satellite to cellular-based REMI (remote integration) workflows, bridging localized hardware encoding with adaptive delivery is critical for reducing latency below the one-second mark. As H.265 (HEVC) becomes the baseline for 4K/HDR remote production, the ecosystem is moving toward bonding-capable hardware that can aggregate up to 10 IP links. Watch for whether Prodys integrates AV1 or VVC into the Ikusnet line as 4K contribution demand scales.

The transition to HEVC and advanced delivery protocols is accelerating as broadcasters seek to offset rising CDN and bandwidth costs. Per the Bitmovin 2024 Video Developer Report, while H.264 maintains 86% production usage for live encoding, HEVC has climbed to 46%, with 34% of developers planning to implement it in the next 12–24 months. This growth is driven by HEVC’s ability to deliver equivalent quality at 50% the bitrate of H.264, a crucial metric for remote contribution over 4G/5G networks. Furthermore, per Streaming Media Global in April 2024, the industry is increasingly moving toward 'bonding' technologies that distribute high-bandwidth streams across multiple network interfaces, including Starlink and 5G, to mitigate the lack of managed quality-of-service (QoS) on public internet links. Prodys announced in July 2024 a new 'Ethernet Tunnel' feature for its Quantum2 and Ikusnet3 equipment at IBC2024. This OSI Layer 2 functionality allows studio operators to remotely control field devices, such as PTZ cameras, via IP commands through the bonded link, significantly simplifying remote production staffing. Competition in this space remains intense, with players like Telestream and Haivision also pushing SRT and HEVC-based architectures. According to data from Dataintelo in 2025, the global HEVC sales market was valued at $6.8 billion, with the encoders segment accounting for over 42% of that value. This reinforces the market's current trajectory: prioritizing hardware that handles high-complexity encoding at the edge to preserve visual fidelity during the contribution stage of the live workflow.