Prime Video UK locks in second Firecrest true crime package via All3Media

Prime Video's repeat deals with Firecrest and All3Media signal a deliberate UK true crime acquisition strategy rather than one-off pickups. The genre remains the most commissioned documentary subgenre globally — 16% of all doc commissions in 2025 per Ampere Analysis — but the market is maturing, with commissioners scheduled through 2027–28 and competition intensifying from HBO Max's UK launch and Disney+'s first UK true crime entry. Watch whether All3Media extends these package deals to other international territories beyond UK and Ireland.

Prime Video's relationship with Firecrest Films dates back to 2022, when the producer made the Amazon Original three-part series Three Mothers, Two Babies & a Scandal, per C21Media (June 2025). The first Firecrest true crime package — six titles including The Orkney Assassin, The Hunt for Shannon Matthews, and Hunting the Tinder Predator — was acquired by Prime Video in mid-2025, with Deadline reporting in June 2025 that Firecrest's Iain Scollay called the partnership a chance to bring "a huge body of premium documentary work to Scotland." All3Media International has also licensed a separate five-title true crime package from BAFTA-winning Story Films to Prime Video UK&I, per Realscreen (June 2025).

The broader UK true crime market is crowded and maturing. True crime accounted for 16% of all documentary commissions worldwide in 2025, with 632 new commissions tracked across 22 major markets, according to Ampere Analysis cited by C21Media (March 2026). Kate Beal, chief executive of Woodcut Media, told C21Media that "the frenzy of true crime commissioning has matured," noting Woodcut's true crime slate dropped from nine of 12 productions to three of eight, with commissioners scheduled through 2027–28.

Competition in UK true crime streaming has intensified. HBO Max launched in the UK on March 26, 2026 with a British true crime original, Boom Box: Beats & Betrayal, in its debut slate, per C21Media. Disney+ entered the UK true crime space for the first time with The Devil in My DMs, a four-part anthology from Lightbox Entertainment. Prime Video has also acquired ten true crime documentaries from distributor Sphere Abacus in a separate deal, per Televisual, spanning titles from Woodcut Media, Yeti Television, and Middlechild Productions.