Plex lifts Lifetime Pass to $749.99 on July 1

For buyers, Plex’s one-time access option is becoming much more expensive in a single step. The only concrete market signal here is price, but it is a large one: $749.99 effective July 1, 2026, versus the prior Lifetime Plex Pass level. For the streaming software ecosystem, it shows Plex is still adjusting monetization on its pass product rather than leaving lifetime pricing fixed. Watch for whether Plex publishes any additional pricing changes tied to Plex Pass before the July 1 effective date.