Pixalate has launched OpenEPG DB 1.0 and a Pre-Bid API designed to map show-level metadata for programmatic CTV advertising. The tool integrates with OpenRTB 2.6 bid requests to provide content-level intelligence across 580,000 shows and 13,900 FAST and linear channels without requiring publisher-side integration.
The immediate implication is a significant reduction in the 'blind spots' of open programmatic buying, where advertisers previously bid on app bundles without knowing the specific show or genre. By resolving metadata at the bid request level, Pixalate enables more precise targeting and pricing for FAST inventory on platforms like Samsung TV Plus and The Roku Channel. Within the broader ecosystem, this shift toward show-level intelligence challenges the data advantages held by walled gardens and ACR providers. Watch for whether DSPs and exchanges adopt this API to justify higher CPMs for premium FAST content that was previously obscured by generic bundle identifiers.
Pixalate has launched OpenEPG DB 1.0, a pre-bid API that maps 580,000 shows across 13,900 FAST and linear channels. By integrating with OpenRTB 2.6, the tool provides show-level metadata without requiring publisher SDKs. This matters because it eliminates blind spots in programmatic buying, allowing advertisers to target specific content rather than generic app bundles.
It is a new pre-bid API that maps show-level metadata, including titles and genres, across 13,900 FAST and linear channels to provide content-level intelligence for programmatic CTV advertising.
The database currently maps 580,000 shows across 13,900 channels and 6,192 U.S. streaming apps.
No, the OpenEPG DB does not require publisher-side SDKs or manual opt-ins to resolve content-level data.
The tool supports major platforms including Roku, Samsung Tizen, Amazon Fire TV, and Apple tvOS.
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