Pixalate has launched version 3.0 of its Ad Fraud API, introducing 46 new invalid traffic (IVT) reason codes to provide granular risk insights for programmatic CTV, mobile, and web advertising. The update includes industry-first detection capabilities for server-side ad insertion (SSAI) spoofing and fraudulent CTV bundle IDs.
The introduction of granular reason codes allows programmatic buyers to move beyond binary blocking to sophisticated, rule-based filtration. By specifically targeting SSAI spoofing and bundle ID mismatches, the tool addresses the primary vulnerabilities exploited by fraudsters in the rapidly expanding CTV market. As streaming ad spend shifts toward programmatic channels, the ability to distinguish between general and sophisticated invalid traffic becomes critical for maintaining margin integrity. This update forces a higher standard of transparency across the supply chain, particularly for middleware providers. Watch for whether these 46 standardized codes are adopted as a broader industry benchmark for MRC and TAG compliance reporting.
As programmatic supply chain transparency becomes a priority, tools like Pixalate's API are increasingly essential for maintaining ad quality. SSAI spoofing remains a significant concern for publishers managing complex ad insertion workflows.
Pixalate has launched its Ad Fraud API 3.0, introducing 46 specific invalid traffic reason codes to provide granular risk insights. This update includes the industry's first detection for server-side ad insertion spoofing and fraudulent CTV bundle IDs, helping advertisers address a 32% rise in US CTV invalid traffic during early 2026.
The update introduces 46 specific invalid traffic reason codes, including the industry's first detection capabilities for server-side ad insertion (SSAI) spoofing and fraudulent CTV bundle IDs.
It was released to address a 32% increase in US CTV invalid traffic observed in the first half of 2026, which was driven by device proliferation and sophisticated spoofing tactics.
The API provides a 0-to-1 probability score paired with four-digit reason codes, allowing buyers to move beyond binary blocking to more sophisticated, rule-based filtration of invalid traffic.
The integration extends across Pixalate Analytics, Pre-Bid Blocklist Datafeeds, and the Media Ratings Terminal.
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