S4S Ventures backs Olyzon’s $10 million CTV AI push
Olyzon, a startup focused on using AI for CTV ad buying, secured a $10 million investment from Sir Martin Sorrell's S4S Ventures. The funding is intended to support Olyzon's expansion in the U.S. market, addressing the demand from advertisers for increased transparency in CTV advertising.
Key Takeaways
- S4S Ventures invested $10 million in Olyzon.
- Olyzon uses AI to make buying decisions across CTV.
- The startup is expanding in the U.S. market.
- Advertisers are pushing for more transparency in CTV advertising.
Why It Matters
The $10 million round gives Olyzon more capital to push its AI-driven CTV buying product into the U.S. market now. That matters because the article ties the deal directly to advertiser demand for more transparency in connected TV ad buying, which is the core problem Olyzon says it addresses. The funding also puts Sir Martin Sorrell’s S4S Ventures behind a company focused on monetization and ad-tech infrastructure for streaming TV. Watch for signs of the U.S. expansion, especially whether Olyzon adds more advertiser-facing activity or launches new buying tools there.
Read full article at adweek.com
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