Peacock adds a three-tier plan lineup with $7.99 entry price
Peacock has updated its subscription plan offerings, detailing three tiers: 'Select' (ad-supported, limited content), 'Premium' (ad-supported, full content library including live sports and originals), and 'Premium Plus' (ad-free with exclusions, full content library, and downloads). The monthly pricing is $7.99 for Select, $10.99 for Premium, and $16.99 for Premium Plus, with annual options also available.
Key Takeaways
- Select costs $7.99/month and includes TV favorites from NBC, Bravo, and more, but excludes sports, movies, and Peacock Originals.
- Premium costs $10.99/month and includes live sports and events plus hit films and Peacock Originals, with ads.
- Premium Plus costs $16.99/month and adds downloads and no ads, with limited exclusions for certain pages and some programming.
- Annual pricing is listed for all three tiers, including $79.99/year for Select, $109.99/year for Premium, and $169.99/year for Premium Plus.
- Peacock says annual Premium and Premium Plus subscribers get 12 months for the price of 10.
Why It Matters
Peacock has made its pricing and feature split explicit across three plans, giving buyers a clear tradeoff between price, ads, and access to live sports, originals, and downloads. The structure also shows where Peacock is placing value: Premium and Premium Plus both keep the full content library, while Select is a narrower, lower-priced entry tier that excludes sports, movies, and Peacock Originals. For streaming operators, the important signal is how the service packages content rights and ad load into separate tiers. Watch how Peacock presents the annual plans versus monthly pricing, since the site now advertises 12 months for the price of 10 on Premium and Premium Plus.
Read full article at peacocktv.com
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