This article discusses the importance of achieving low-latency OTT streaming to retain viewers, especially in the context of global live sports events. It emphasizes the need for near real-time delivery to prevent viewers from abandoning streams due to significant delays.
For live sports, latency is no longer a background metric; the article frames a 30-second delay as enough to lose viewers. That makes near real-time OTT delivery a retention requirement, not an optional optimization, for global football coverage. The competitive pressure is implied by the need to keep audiences tuned in during major live events rather than drifting away because the stream is behind. The clearest signal to watch is whether streaming platforms can bring live sports delay materially below 30 seconds before the next global football tournament.
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