Sequel's Theatrical Run Propels 'Dhurandhar' to Netflix Viewing Record
The Hindi film 'Dhurandhar' has become the most-watched Indian film on Netflix, accumulating 31.1 million views in its first 10 weeks since its January 30 release. This viewership figure surpasses other major Indian titles on the platform, including 'RRR' (Hindi), 'Animal', and 'Jawan'. The article attributes the film's streaming momentum to the recent theatrical success of its sequel, 'Dhurandhar 2', which reportedly renewed audience interest in the original installment.
Key Takeaways
- The film accumulated 31.1 million views in its first 10 weeks, surpassing the previous record held by 'RRR' (Hindi) at approximately 30 million views.
- Its viewership also exceeded other major titles like 'Animal' (28.5M views) and 'Jawan' (26.2M views).
- The streaming surge is attributed to the theatrical success of its sequel, 'Dhurandhar 2', which renewed audience interest in the original film.
- The two-film 'Dhurandhar' franchise has grossed over ₹3,000 crore worldwide at the box office.
Why It Matters
This case demonstrates a clear promotional flywheel between theatrical releases and back-catalog streaming. The box office run of 'Dhurandhar 2' served as a major marketing event for the original film on Netflix, boosting its viewership above standalone blockbusters. For streamers, this highlights the strategic value of licensing content tied to active theatrical franchises, as new installments can reignite engagement with older library titles. The key data to watch is how 'Dhurandhar's' viewership tail on Netflix compares to films without a concurrent theatrical sequel, quantifying the lift from the cross-platform effect.
Read full article at msn.com
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