The Orlando Magic has entered a multi-year agreement with Cox Media Group to broadcast games over-the-air starting in the 2026-27 season. This move continues the industry trend of NBA teams shifting away from regional sports networks toward broadcast television to increase reach.
This transition reflects the accelerating collapse of the regional sports network model as teams prioritize reach over dwindling carriage fees. By moving to Cox Media Group, the Magic join a growing list of NBA franchises, including the Suns and Pelicans, that are utilizing broadcast television to bypass cable friction and stabilize local viewership. This shift forces a revaluation of local media rights, as teams trade guaranteed RSN revenue for broader advertising exposure and potential direct-to-consumer upside. Watch for the finalization of the rumored DAZN streaming agreement to see how the team balances free reach with digital monetization.
The Magic's move to Cox Media Group is part of a broader wave of NBA franchises exiting the regional sports network model following the collapse of Main Street Sports Group, which had been distributing games for several teams before defaulting on payments. According to sportsbusinessjournal.com, the Magic were earning roughly $25 million annually in local TV rights fees under the previous arrangement, and the new Cox deal is expected to carry a rights fee in the $8 million range — a significant year-over-year financial dip that the franchise hopes to offset through expanded reach, ad sales, and ancillary revenue streams like merchandise and ticket sales. The Magic are not alone in this transition. The Detroit Pistons, Miami Heat, Milwaukee Bucks, Atlanta Hawks, and Charlotte Hornets have all moved to over-the-air broadcast in recent months. Per cordcuttersnews.com, E.W. Scripps Company has been a pioneer in this space through its Scripps Sports division, migrating the Pistons and five NHL franchises — including the Vegas Golden Knights, Florida Panthers, and Utah Mammoths — off cable and onto free local television. Gray Media has taken a different approach, creating 15 dedicated regional sports and entertainment networks and locking down exclusive local broadcast rights for teams including the Atlanta Hawks, Phoenix Suns, and New Orleans Pelicans, reaching nearly 27 million households combined. Nexstar Media Group, following its Nexstar Tegna merger, has also positioned itself as a major player in local sports distribution, using its vast station network and ownership of The CW to absorb premium NBA, NHL, and MLB local packages, per cordcuttersnews.com. The Hornets' deal with Cox marks the first time in 27 years that the team's games will be broadcast free over the air in the Charlotte market, according to tvnewscheck.com. Looking ahead, the NBA is reportedly working toward a centralized local streaming hub targeted for the 2027-28 season, which would give fans a single destination for local games. YouTube has been mentioned as a potential partner, though no deal has been finalized, per . In the interim, are expected to sign local broadcast deals with the Cavaliers, Pacers, Spurs, and Grizzlies in the coming weeks, and already holds a full exclusive agreement with the Minnesota Timberwolves, per . The Magic's original plan was to sign with Victory+, but that fell through when financing failed to materialize — largely because investors were wary of teams leaving after one year for the league's .
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