OMB Showcases 5G Broadcast Transmitter for Direct-to-Mobile Delivery
OMB showcased a 5G Broadcast transmitter at NAB Show 2024, designed for direct-to-mobile content delivery. This initiative is part of OMB's partnership with Abrans Group to expand its presence across North and South America, Africa, and Asia by prioritizing mobile phone broadcasting.
Key Takeaways
- OMB showcased a new 5G Broadcast transmitter at NAB Show 2024.
- The transmitter is designed for direct-to-mobile content delivery.
- This initiative supports OMB's partnership with Abrans Group.
- The partnership targets market expansion into North/South America, Africa, and Asia.
- Mobile phone broadcasting is a key focus for this expansion.
Why It Matters
OMB's introduction of a 5G Broadcast transmitter for direct-to-mobile content delivery signals a practical step towards leveraging 5G infrastructure for media distribution. This move, supported by its partnership with Abrans Group, could enable broadcasters to bypass traditional internet delivery bottlenecks and reach mobile users directly, potentially improving quality and reducing data costs in targeted regions across the Americas, Africa, and Asia. It signifies a potential shift towards specialized broadcast networks for high-demand video, complementing, rather than replacing, existing streaming methods. Stakeholders should watch for adoption rates in pilot markets and how this technology integrates with current mobile network operator strategies.
Read full article at omb.com
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