Norsk adds AI automation, MoQ, and standards support at NAB
Norsk announced seven new solutions at NAB Show 2026, including Norsk Reasoning AI for agentic live production automation, Norsk Spectrum for GPU-accelerated standards conversion, and Norsk Playout for scheduled playout. The company also introduced support for emerging standards such as CMSD-MQA, TAMS via integration with AWS and Adobe, Media over QUIC (MoQ) in partnership with Cloudflare, and MXL for inter-application media exchange. These advancements aim to address automation, cost savings, and interoperability challenges in broadcast via AI, new technologies, and open standards.
Key Takeaways
- Norsk Reasoning AI uses a planning model and evaluation model to detect events in live video and audio, then trigger actions like camera switching, recordings, webhooks, and graphics updates.
- CMSD-MQA preserves objective video quality scores from encoder to CDN to player, instead of relying on bitrate as a proxy.
- Norsk Spectrum offloads frame-rate, resolution, HDR/SDR, and color-space conversion to GPU cores to raise channel density and lower latency.
- TAMS integration makes live content queryable as it is captured, and Norsk says its MediaStore component brings that into Norsk Studio workflows.
- Norsk adds Media eXchange Layer support for sub-millisecond media transfer between applications on the same server or cluster; version 1.0.0 shipped in February 2026.
Why It Matters
Norsk is pushing automation, delivery, and interoperability into the same product slate, rather than treating them as separate workflow layers. The immediate effect is a broader set of live-production and media-processing tasks handled inside the Norsk pipeline, from AI-driven monitoring to GPU-based standards conversion and scheduled playout. The ecosystem angle is the mix of open standards and partner demos: CMSD-MQA with Akamai, G&L Systemhaus, and Touchstream; TAMS with AWS and Adobe; MoQ with Cloudflare; and MXL as a Linux Foundation-hosted exchange layer. Watch the NAB demos for which integrations are shown in production-like workflows, not just as standalone proofs.
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