Nexxen adds programmatic Smart TV home screen ads in Asia-Pacific
Nexxen has launched programmatic advertising opportunities for Smart TV home screen slots in four Asia-Pacific markets. This initiative allows advertisers to purchase prominent ad placements on connected TV devices.
Key Takeaways
- Nexxen launched programmatic buying for Smart TV home screen slots in four Asia-Pacific markets.
- The ads appear on connected TV device home screens, a prominent placement on the TV interface.
- The launch is aimed at advertisers shifting viewing habits and ad budgets toward streaming.
Why It Matters
This gives advertisers a new programmatic route to premium TV home screen inventory in four Asia-Pacific markets, extending ad buying beyond in-stream video. It also shows connected TV interfaces becoming a monetization surface, not just a navigation layer, as streaming pulls viewing and ad budgets away from traditional TV. The key signal to watch is which four Asia-Pacific markets Nexxen names and how quickly those home screen slots are sold programmatically.
Read full article at futurefive.co.nz
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