Nexstar Rejects RSN Model, Prioritizes Local Broadcast for Sports Rights

Nexstar's definitive rejection of the RSN model signals a clear strategic direction away from the traditional, high-cost regional sports ecosystem. This approach could influence how other local broadcasters engage with upcoming sports media rights negotiations, potentially fragmenting regional sports distribution further. Watch for how other station groups respond to the economic pressures of RSNs and whether more partnerships emerge focusing on broadcast-DTC hybrid models.

Nexstar's position aligns with a broader industry trend of re-evaluating sports distribution models. Nexstar CEO Perry Sook noted in February 2023 that activity around sports rights is "frenetic," with many inquiries from team owners as RSNs face an uncertain future, per Next TV. Scripps also reported similar interest from teams looking for broadcast opportunities. This heightened activity is partly due to issues with Diamond Sports, operator of Bally Sports RSNs, which missed an interest payment earlier in 2023 and is moving towards restructuring or bankruptcy. Warner Bros. Discovery is also reportedly looking to exit the regional sports network business, aiming to return TV rights to teams.

Nexstar has selectively expanded its sports programming. In Q1 2025, Nexstar increased sports content on The CW and formed a partnership with the Texas Rangers to air at least 15 regular-season games and four spring training games across 17 Nexstar-owned and partner stations in Texas, Oklahoma, Arkansas, and Louisiana, according to their Q1 2025 earnings statement. Viewership for NASCAR Xfinity Series and WWE NXT on The CW increased by 19% year-over-year in Q1 2025, demonstrating the reach of broadcast television. This strategy focuses on specific rights and partnerships rather than broad RSN-style investments, supporting Biard's stated position.