Nexstar Media Group and Sinclair have launched a joint consumer education campaign called GoNextGenTV across 13 U.S. markets. The initiative aims to increase public awareness of the ATSC 3.0 broadcast standard and its associated features to support long-term advertising and affiliate revenue.
The collaboration between Nexstar and Sinclair signals a critical push to monetize the ATSC 3.0 transition by directly addressing the consumer awareness gap. By highlighting interactive and high-fidelity features, these broadcasters are attempting to protect traditional affiliate revenue while building a foundation for advanced digital advertising. This move reflects a broader industry shift where local broadcasters must prove the value of over-the-air signals to compete with fragmented streaming options. Watch for quarterly distribution revenue trends at Nexstar to determine if this educational push translates into higher per-subscriber valuation or improved local ad yields.
Nexstar Media Group and Sinclair have launched the GoNextGenTV campaign across 13 U.S. markets to accelerate consumer adoption of the ATSC 3.0 broadcast standard. By highlighting features like immersive audio and interactive digital touchpoints, the broadcasters aim to stabilize long-term advertising revenue and compete more effectively against fragmented streaming platforms.
It is a joint educational initiative by Nexstar Media Group and Sinclair to inform viewers about the benefits of the ATSC 3.0 broadcast standard, such as enhanced picture quality and interactive features.
The campaign was officially launched on September 17, 2026.
The GoNextGenTV campaign is currently targeting viewers across 13 U.S. television markets.
The broadcasters are promoting the standard to monetize the transition, protect traditional affiliate revenue, and build a foundation for advanced digital advertising to compete with streaming services.
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