Sinclair and Nexstar have launched a joint consumer education campaign, GoNextGenTV, across 13 U.S. markets to promote the adoption of the ATSC 3.0 broadcast standard. The initiative aims to increase consumer awareness of NextGen TV features as the industry lobbies the FCC for a mandatory transition from ATSC 1.0.
This joint effort signals a coordinated attempt by the two largest U.S. local station owners to overcome stagnant consumer interest in ATSC 3.0. By framing the technology as a necessary upgrade for interactive features and emergency alerts, Sinclair and Nexstar are building the public record needed to justify a hard sunset of the legacy ATSC 1.0 standard. Within the broader ecosystem, this transition is critical for broadcasters to compete with streaming platforms by integrating broadband-based interactive services directly into the linear signal. Watch for the FCC to respond to the National Association of Broadcasters' proposal for a two-year shutdown timeline of current digital signals.
Sinclair, Inc. and Nexstar Media Group have launched the GoNextGenTV campaign across 13 U.S. markets to promote the ATSC 3.0 broadcast standard. This initiative aims to boost consumer interest in NextGen TV features, helping broadcasters build a case for a mandatory sunset of the legacy ATSC 1.0 signal within two years.
The campaign aims to drive consumer adoption of the ATSC 3.0 broadcast standard through on-air and digital promotions, while building a public record to support a mandatory transition from ATSC 1.0.
The campaign covers 13 major U.S. markets, including Washington, D.C., Seattle, Cleveland, Austin, Tampa, and Denver.
Broadcasters want to integrate broadband-based interactive services and emergency alerts into linear signals to better compete with streaming platforms.
Yes, some devices like HDHomeRun currently lack support for DRM-encrypted NextGen TV signals.
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