Digital asset management provider Razuna has integrated support for the C2PA standard to detect AI-generated content. The system now identifies content created with AI and displays C2PA metadata detailing its origin, aiming to enhance transparency and accountability in content authenticity.
This gives Razuna users a built-in way to inspect provenance data on assets flagged as AI-generated, instead of treating authenticity checks as an external process. It also ties the platform to C2PA, which the article frames as a standard for vendor-embedded metadata across generated content. For streaming teams managing mixed human and AI-created media, that matters most at ingestion, review, and audit points. Watch for how widely the C2PA metadata tab appears across asset types beyond the example of ChatGPT images.
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