Razuna adds C2PA metadata tabs for AI-generated assets
Digital asset management provider Razuna has integrated support for the C2PA standard to detect AI-generated content. The system now identifies content created with AI and displays C2PA metadata detailing its origin, aiming to enhance transparency and accountability in content authenticity.
Key Takeaways
- Razuna added support for the C2PA standard in its platform.
- When AI-generated content is detected, Razuna displays a dedicated C2PA metadata tab.
- The tab shows details about the content’s origin and AI involvement.
- C2PA is described as a standard for embedding metadata that preserves provenance and authenticity.
- The article cites ChatGPT-generated images as an example of content carrying C2PA metadata.
Why It Matters
This gives Razuna users a built-in way to inspect provenance data on assets flagged as AI-generated, instead of treating authenticity checks as an external process. It also ties the platform to C2PA, which the article frames as a standard for vendor-embedded metadata across generated content. For streaming teams managing mixed human and AI-created media, that matters most at ingestion, review, and audit points. Watch for how widely the C2PA metadata tab appears across asset types beyond the example of ChatGPT images.
Read full article at razuna.com
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