Matt Brittin says BBC must match story, format, platform

Brittin’s first public priorities point to how the BBC will be judged under new leadership: by how well it argues for its role, how consistently it maintains editorial standards, and how quickly it adapts content for different platforms. For the streaming and media ecosystem, the key signal is that audience proximity and format choice are now explicit management priorities, not afterthoughts. Watch for future BBC statements or programming changes that repeat the phrase "right format" and identify which platforms or distribution channels get emphasis.