Netflix's 'Stranger Things' Led 2025-26 Season With 32.9M Multiplatform Viewers
Netflix's "Stranger Things" led the 2025-2026 TV season with 32.9 million multiplatform viewers, according to Nielsen data that combines streaming and linear viewership. Other top shows included Netflix's "His & Hers," CBS' "Marshals," CBS' "Tracker," ABC's "High Potential," HBO Max's "The Pitt," and Paramount+'s "Landman," with the remaining top 10 positions held by Netflix titles.
Key Takeaways
- "Stranger Things" averaged 32.9 million multiplatform viewers for its final season in 2025-26.
- Nielsen's multiplatform ranker combines streaming and linear viewership data for comprehensive analysis.
- Netflix secured most positions in the top 10, including "His & Hers" alongside "Stranger Things."
- CBS's "Marshals," a "Yellowstone" universe spin-off, was the highest-ranking broadcast show with 20.7 million viewers.
- Other top shows included CBS's "Tracker," ABC's "High Potential," HBO Max's "The Pitt," and Paramount+'s "Landman."
Why It Matters
Nielsen's multiplatform data for the 2025-26 season directly illustrates the convergent nature of TV consumption, with Netflix continuing to drive significant viewership across streaming and linear. The dominance of a series like "Stranger Things" at 32.9 million viewers highlights the enduring power of major franchises to aggregate audiences. While broadcast shows like CBS's "Marshals" still capture substantial linear viewership, their inclusion in multiplatform rankings underscores the importance of time-shifted and streaming components for overall audience reach. Industry players should watch how networks and streamers adapt content strategies to consistently land high in these integrated metrics, especially as the industry moves further away from siloed reporting.
Read full article at msn.com
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