Netflix price hikes trigger backlash from long-term subscribers
Netflix is implementing a new round of price increases, prompting negative reactions and leading some long-term subscribers to consider cancelling their membership.
Key Takeaways
- Netflix is implementing a new round of price increases.
- Some long-term subscribers are considering cancelling their memberships.
- Users reacted negatively to the price-hike email notice.
- The article cites a subscriber who has been with Netflix for 22 years.
Why It Matters
Netflix is testing how much price increases its subscriber base will absorb, and this round is already prompting visible backlash from long-term users. That matters because pricing changes can affect retention, especially among subscribers with long tenure. The article does not give the size of the increase or any churn data, so the immediate signal is sentiment rather than measured attrition. Watch for whether Netflix discloses churn, retention, or pricing details in its next update after the email rollout.
Read full article at uniladtech.com
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