Netflix closes to one point behind Prime Video in India
According to the JustWatch Q1 2026 Streaming Charts report, Netflix significantly narrowed the gap with market leader Amazon Prime Video in India's SVOD market, gaining four percentage points to reach 22%, now just one point behind Prime Video's 23%. JioHotstar holds 19% and Apple TV+ 17%, with the top four platforms accounting for 81% of measured user interest. The report highlights Netflix's consistent month-on-month growth during the quarter amidst a tightening competitive landscape.
Key Takeaways
- Netflix gained four percentage points in Q1 2026, moving to 22% and cutting Prime Video’s lead to one point.
- Amazon Prime Video finished the quarter at 23%, down two points from Q4 2025.
- JioHotstar held 19% after a two-point quarterly decline; Apple TV+ stayed flat at 17%.
- The top four platforms — Prime Video, Netflix, JioHotstar and Apple TV+ — accounted for 81% of measured user interest.
- ZEE5 finished at 9%, Sony LIV at 4%, and the remaining 19% was split across other services and smaller players.
Why It Matters
Netflix’s four-point gain makes India’s SVOD race materially tighter at the top: the gap to Prime Video is now one point, with the top four platforms separated by just six points. That leaves less room for the rest of the market, especially ZEE5 and Sony LIV, which together fell to 13% from 14% in Q4 2025. The article also says Netflix was the only major platform to post consistent month-on-month gains across January, February and March. Watch the next JustWatch quarterly chart for whether that trajectory extends into Q2 and whether Prime Video’s two-point softening continues.
Read full article at medianews4u.com
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