Netflix raises US prices after dropping Basic plan
Netflix is increasing subscription prices across all of its plans in the United States. The company, which has over 325 million subscribers, had previously discontinued its cheapest ad-free plan, 'Basic,' in 2023.
Key Takeaways
- Netflix is raising prices across all US subscription plans.
- The company removed its cheapest ad-free plan, Basic, in 2023.
- Netflix says it has more than 325 million subscribers.
Why It Matters
This is a direct monetization move from a service already operating at very large scale, with more than 325 million subscribers. Removing Basic in 2023 left fewer low-priced options, and the new price increase tightens the pricing ladder further for US users. For the wider streaming market, it reinforces that price action remains a core lever even for the largest platforms. Watch how Netflix updates the pricing of each US plan, especially the remaining ad-free tiers and the ad-supported option.
Read full article at msn.com
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