Netflix bets on Ateme: live quality gets a dedicated engine
Ateme has signed a multi-year agreement with Netflix to deploy Ateme’s TITAN Live transcoder to support Netflix’s live streaming workflows. The TITAN Live solution provides real-time, bandwidth-efficient encoding across multiple codecs, with quality optimization measured using objective metrics such as VMAF and supported by subjective assessments to reduce visual artifacts.
Key Takeaways
- Netflix will use Ateme’s TITAN Live for real-time transcoding in live workflows under a multi-year agreement
- TITAN Live targets bandwidth efficiency while supporting multiple codec formats for live delivery
- Quality optimization is guided by objective metrics (including VMAF) and supplemented by subjective assessments to minimize visual artifacts
- Signals Netflix’s continued ramp in live programming where encoding performance directly impacts viewer trust and churn risk
Why It Matters
Live streaming is becoming less about “can you go live?” and more about “can you stay pristine at scale?” Netflix choosing a commercial live transcoder underscores how central encoding is to cost and quality when millions hit play simultaneously. Bandwidth-efficient, multi-codec real-time pipelines can reduce delivery spend while protecting the headline metric that matters in live: perceived reliability. The meme to watch: live isn’t a content problem anymore—it’s an optimization problem (VMAF + human eyes) that separates platforms that dabble in events from platforms built to carry them.
Read full article at sportsvideo.org
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