Netflix buys filmmaker-first AI tools—Ben Affleck joins as adviser
Netflix has agreed to acquire InterPositive, an AI-focused production tools company founded by Ben Affleck in 2022, and will bring Affleck on as a senior adviser alongside the full team. InterPositive builds AI tools aimed at supporting filmmakers and producers, using proprietary datasets and models focused on filmmaking techniques rather than performances; financial terms were not disclosed.
Key Takeaways
- Netflix will acquire InterPositive and retain the entire team; Ben Affleck will serve as a senior adviser.
- InterPositive’s AI is trained on a proprietary, controlled-soundstage dataset focused on filmmaking techniques, not performances.
- Netflix leadership frames the strategy as “empower, not replace” for writers, directors, actors, and crews.
- Financial terms were not disclosed, signaling a strategic capability buy more than a revenue disclosure moment.
Why It Matters
Netflix is moving AI from “vendor feature” to “studio infrastructure.” By owning a filmmaker-specific tooling stack—plus a high-profile creator as internal advocate—Netflix can standardize workflows, accelerate iteration, and potentially reduce production friction without stepping into the most legally explosive territory (replicating performances). The meme to watch: “creator-controlled AI” as the next competitive moat, where platforms win by offering trusted, rights-aware toolchains that talent will actually use. If this scales, expect rivals to respond with their own in-house AI pipelines or exclusive partnerships.
Read full article at broadcastnow.co.uk
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