Fastly's Threat Insights Report indicates that 49% of all web traffic consists of bots, with 99% of these bots being unwanted. The report suggests that organizations need to evolve their bot strategy to manage security and costs more effectively. The article provides insights into the nature of bot traffic on the web.
The immediate implication is that nearly half of web traffic now needs to be treated as automated rather than human, with 99% of those bots classified as unwanted. For streaming platforms and CDNs, that puts bot management directly in the path of security and infrastructure cost decisions. Fastly’s report also highlights the broader operational burden of separating legitimate from illegitimate automated traffic. The next signal to watch is whether Fastly extends this Threat Insights data into more specific guidance or product changes tied to bot mitigation.
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