NASCAR cuts broadcast Cup races from 21 to 9
NASCAR's president addressed declining TV viewership, noting a significant reduction in Cup Series races airing on broadcast television from 21 in 2024 to just nine in the current season due to new media deals. This shift impacts how fans access races and reflects changes in sports broadcasting strategy towards streaming.
Key Takeaways
- 21 Cup Series races aired on broadcast television in 2024, the final year of NASCAR's old deals.
- This season, only 9 Cup Series races will be on broadcast television.
- The drop in broadcast exposure follows NASCAR's new media deals.
- The change directly affects how fans access Cup Series races.
Why It Matters
The immediate impact is fewer Cup Series races on free broadcast TV, with the count falling from 21 in 2024 to nine this season. That changes the distribution mix for one of motorsports' biggest properties and signals a broader shift in sports broadcasting strategy toward streaming and away from broadcast. For StreamingMeme readers, the key competitive detail is how media deals can reallocate inventory across platforms while changing fan access. Watch the final 2026 Cup Series schedule to see which nine races remain on broadcast television.
Read full article at msn.com
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